to define and maintain a significant share of the Canadian piano market as well as establish its brand name as an icon of Canada's musical and business heritage.Įl artículo propone una lectura del proceso de composición de la ópera La ciudad ausente (1995) escrita en colaboración entre Ricardo Piglia y Gerardo Gandini, que enfoca la escritura del texto operístico con algunas incursiones en los materiales musicales.

In the twentieth century, this product variety and retail emphasis, in combination with stable family management allowed Heintzman & Co. The latter allowed the company to broaden its product range beyond pianos to include radios, phonographs, and other 'small goods'. Expansion into the Ontario hinterland and Canadian West created the need for a hybrid distribution system combining dealers, travelling salesmen and company-owned retail stores. Under the direction of his son George, Heintzman & Company followed a policy of extensive marketing and efficient manufacturing to maximize the company's share of the piano market. Theodore Heintzman, the founder of the company, created a superior musical instrument through an emphasis on technical innovation and thorough craftsmanship. Chapters two to four investigate the strategies used by Heintzman & Company to exploit the piano market from 1885 to 1930. The high historical profile of Heintzman & Company made it an ideal candidate for a microstudy of the response of the piano industry to the consumer society that emerged in Canada during the period. Chapter one provides historical context with a brief history and description of the characteristics of the Canadian piano manufacturing industry from its genesis until 1930. This study is a contribution to the growing literature on late-nineteenth and early-twentieth century Canadian consumer durables industries.

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